The Sosiety

368 Winner’s Circle

thesosiety — Thu, 02 Sep 2010 23:46:01 +0000

Raheem Devaughn and Dre the Mayor introduce The Winner’s Circle. Here is an exclusive freestyle from Phil Ade, stay tuned for the 368 FTW mixtape coming soon, we had the privilege to listen to some tracks earlier this year when they were in LA. All I can say is the 368 Music Group is taking over!

Alexander Spit x Until Next Summer SF Party

thesosiety — Tue, 31 Aug 2010 02:40:43 +0000

Alexander Spit @ Manor West from

This past Thursday The SF Institution and Manor West hosted San Francisco native, Alexander Spit’s album release party. Along with hundreds of other guests we arrived to see Alexander Spit rock the crowd with his energetic performance. It was good see how much he has grown as an artist since we first met. Watch the video footage of the show and see why you don’t want to miss any of his next shows!

Rebel 8 x Pabst Party

thesosiety — Fri, 27 Aug 2010 22:29:34 +0000

During our Vegas trip last week, we had the opportunity to spend some time with fellow SF native Joshy D from Rebel 8, as he gave us a special invitation to his Rebel 8 x Pabst party he was planning when he arrived back. To return the love he showed us at Magic, especially with the hospitality of giving us a ride in his limo to the Capsule show, we decided to stop by and cover the night as we met Mike Giant, Ramon and the rest of the Rebel 8 crew partying like rebel teenagers with arcade games, ping pong tournaments, and endless night of PBR Beer. Check out the pictures and see why you don’t want to miss another Rebel 8 party ever again!.

Photos by: Pete Briones

Vegas Tradeshows 2010

thesosiety — Mon, 23 Aug 2010 00:28:40 +0000

Being our second year attending the Vegas Tradeshows, this time around we went as buyers for a new boutique in Downtown, San Francisco called Infinite SF. As always, we loved catching up with our friends from various places all united by this industry of fashion, and also had great success opening up some great accounts for our future seasons. Check out our pictures & stay tuned for the next show as we will finally be 21 and able to partake in the real Vegas experience!

Peter (GPPR) Mega (Black Scale) Fabian (Copy) Ease (Mishka)

The Brooklyn Circus Booth

Autumn Merritt (Sir & Madame) Nchimunya (BKC) Ouigi & Gabe (BKC)

Pusha-T & Rashard (Play Cloths)

Chris (722 Figueroa) Omar (Cmonwealth)

Sneak Peak of the new Mainframes watches

Benny Gold & Joshy D (Rebel8)

Our Hotel

Otis 5 Year Anniversary Block Party

thesosiety — Mon, 16 Aug 2010 19:36:45 +0000

Sunday was a rare day for San Francisco, blue skies and sunshine made the perfect setting for Otis’s 5 year anniversary block party. Lots of people showed up for the event and it was fun seeing so many familiar faces all while enjoying drinks and great music. Otis always knows how to throw a party and get plenty of people to show up and have a good time.
Written/Photos by: Pete Briones

United+Taken x Karmaloop Product Shots

thesosiety — Sun, 15 Aug 2010 10:00:33 +0000

Earlier this week, we received a call from our good friends United & Taken , that their new product for next season has finally arrived, and wanted us involved in the project with product shots and promotion for the Summer season. Arranging the time and place, we met at their offices Wednesday after class to model their new tee lineup themed “We shall Prevail”, that also included local DJ J Espinosa . All products will be available soon on Karmaloop.com , including some very innovative cut and sew pieces you should keep an eye out for in the near future!

Icing Insurance

thesosiety — Mon, 09 Aug 2010 18:22:48 +0000

Don’t get ICED!

Alexander Spit – Until Next Summer (Trailer)

thesosiety — Wed, 04 Aug 2010 11:15:21 +0000

We been knowing Alex ever since we moved to San Francisco, his a super cool dude and talented artist. We got the privilege to hear some of the tracks from the mixtape and it’s by far his best body of work. So stay tuned for “Until Next Summer” which will be dropping 8/10. Support our good friend and great music!